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Newsworthies
“At first, I thought there was nothing you could do that I didn’t already know how to do. Boy, was I wrong. In the hour you spent with me I learned more ideas than I’ve ever thought of in my 7 years as a practice manager. Just one of your ideas generated an increase in compliance during the month of July by 14%! Thank you Sharon.”

Louise Patchell
Dogs Haven, Palo Alto, California.

Your daily rounds are busy, so keeping up with the latest information on customer service, patient compliance, marketing, and overall health of your practice can be daunting. Here at “Newsworthies” it is my goal to bring you informative and enjoyable topics that you can easily read in simple “bite sized” chunks then put to use immediately in your practice and personal life.

You’ll experience a variety of stories that cover pertinent veterinary practice and animal care marketing/educational issues. Look out for interviews with your industry peers, employee highlights, patient case studies, helpful tips, and learn from other professionals that will guide you through the marketing maze of business.

As always, I urge you to think “Out of the Cage” and submit questions, feedback, or articles of your own.

Go ahead, dig in…And enjoy!


















SHARON J. HETRICK • Marketing Mentor
• (310) 924-9123
23224 W. Paloma Blanca Drive • Malibu, California 90265

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